1. The iPhone is being advertized in this ad. The way that they have the iPhone positioned shows you all of the cool and exciting things that you can do with the iPhone.
2. The text at the top ("Revolution") The weight is bold, the width is expanded, the stress is vertical, and the x-height is medium.
3. I think that the text is very effective. Normally when you think "revolution" you normally wouldn't think of the ordinary, or the norm, and the text is that, not ordinary. The positioning of the text is the usual center top of the page, and is effective in this ad.
1. This ad is advertizing PC's with Windows Vista, stating that it is not the buggy software that most people seem to think. This is a very creative ad, stating that people use to think that the world was flat, just like people use to think that Vista is buggy, but then people became privy to the fact that the world was not indeed flat as well as people became aware that Vista is not as buggy as people once thought.
1. This ad is advertizing PC's with Windows Vista, stating that it is not the buggy software that most people seem to think. This is a very creative ad, stating that people use to think that the world was flat, just like people use to think that Vista is buggy, but then people became privy to the fact that the world was not indeed flat as well as people became aware that Vista is not as buggy as people once thought.
2. The text in the middle, right of the page (At one point, everyone thought the Earth was flat.) The weight of the text is normal, the width is normal, the x-height is medium, and the acenders/descenders are short.
3. I think that the positioning of the text next to the boat is very effective. It keeps your eye focused on the ad and does this in a way that there is not a lot of unused space. The text font could have been a little bit more unique and different, not just the bland font that they used. The message, as I already said, is very effective.
1. This ad is advertizing an Aston Martin car brand. The text is creative and fits the extravagance of the brand.
2. The text at the top (Adding a piece of art adds value to your life.) The weight is light, the width is expanded, the x-height is short, and the ascenders/descenders are long.
2. The text at the top (Adding a piece of art adds value to your life.) The weight is light, the width is expanded, the x-height is short, and the ascenders/descenders are long.
3. As I said, the text is prfectly worded for this expensive brand of car. The font is not as extravagant as the car, which makes a contrast which does not neccissarily work as well as a font that is a little bit more fancy like making it italicized or a font that is in cursive or a form of that. The position of the font is normal, but still effective.
Hi Chris,
ReplyDeleteI have a couple of concerns here: In your first set of answers: when you refer back to ArtNotes, you will notice that stress was the only text "dimension" that you were not able to select. In the second set: where or how does the ad insinuate that consumers think Windows is buggy? And finally, your third set of answers is probably the strongest of the three... I like that you point out that the text is extravagant, like the car.